Absolut teamed up with Fooji to celebrate the Grammy's with their fans
Help Absolut engage with their fans during the busy Grammy Awards. The brand wanted to drive brand mentions with limited deliveries and promote their new Grapefruit Absolut.
Leverage the Fooji platform to help Absolut get their fans talking about the launch of their Grapefruit vodka. In order to do this, we delivered stunning Grammy watch kits that included coasters, shot glasses, battery chargers, and even a fanny pack.
Fans who tweeted #AbsolutPromo were directed to a co-branded micro-site, where they confirmed their age and entered delivery information. Once we received that, we chose fans at random to mail Grammy Watch Party Kits. All kits were sent via mail and arrived to fans in 7-10 days after the activation.