Absolut Party

#NoSugarCoating

Absolut teamed up with Fooji to celebrate the Grammy's with their fans

Objectives

Help Absolut engage with their fans during the busy Grammy Awards. The brand wanted to drive brand mentions with limited deliveries and promote their new Grapefruit Absolut.

Solution

Leverage the Fooji platform to help Absolut get their fans talking about the launch of their Grapefruit vodka. In order to do this, we delivered stunning Grammy watch kits that included coasters, shot glasses, battery chargers, and even a fanny pack.

How it Worked

Fans who tweeted #AbsolutPromo were directed to a co-branded micro-site, where they confirmed their age and entered delivery information. Once we received that, we chose fans at random to mail Grammy Watch Party Kits. All kits were sent via mail and arrived to fans in 7-10 days after the activation.

The fan reactions

Check out fan content from the campaign

Thanks @ABSOLUTvodka_US and @gofooji for my party kit #NoSugarcoating
@ABSOLUTvodka_US @gofooji @CBS Thank you for my goodies! #NoSugarcoating. I so needed the wireless charger.
Nationwide
Alcohol
Brand Affinity
Engagement
Awareness
Buzz

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