Empowering women and celebrating in style
BET wanted to get fans excited to watch the 2017 Black Girls Rock Awards, while spreading a message of positivity and support for young women of color.
BET and Fooji teamed up to deliver fans in NYC, ATL, PHILLY, CHI, and DC custom Black Girls Rock swag bags. These amazing surprise kits included a Black Love Movement t-shirt and delicious chocolate covered strawberries.
Check out fan content from the campaign
Check out related case studies