Black Girls Rock

#BlackGirlsRockPlay the video
32.37mImpressions
13.27kMentions
1.11kDeliveries

Empowering women and celebrating in style

Objectives

BET wanted to get fans excited to watch the 2017 Black Girls Rock Awards, while spreading a message of positivity and support for young women of color.

Solution

BET and Fooji teamed up to deliver fans in NYC, ATL, PHILLY, CHI, and DC custom Black Girls Rock swag bags. These amazing surprise kits included a Black Love Movement t-shirt and delicious chocolate covered strawberries.

Results

6,265 participating fans helped #BlackGirlsRock receive 9,619 engagements. The activation drove over 13,000 brand mentions and trended nationwide for over 5 hours, generating more than 32 million hashtag impressions.

The fan reactions

Check out fan content from the campaign

Key Markets
Television
Buzz
Awareness
Tune-In

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