Broad City

#BroadCityPlay the video
4.76mImpressions
13.87kMentions
1.49kDeliveries

Helping everyone experience the magic of Broad City

Objectives

Comedy Central wanted to engage with fans and celebrate the current fourth season of Broad City by delivering unique, branded experiences on Twitter.

Solution

Comedy Central and Fooji teamed up to deliver the show's infamous T-shirt and other branded swag to fans in key markets, while making sure viewers nationwide could get pizza to enjoy while tuning in. A select few fans in target markets also recieved signed coloring books from the members of the cast.

Results

#BroadCity was a top trend nationwide and in 15 other target markets, producing more than 4.7 million impressions. Overall, the activation drove more than 13,800 brand mentions and generated 132,429 microsite page views.

The fan reactions

Check out fan content from the campaign

Nationwide
Television
Buzz
Awareness
Tune-In

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