South Park

#SouthPark21Play the video
54.04mImpressions
59.28kMentions
1.37kDeliveries

Letting fans step into the world of their favorite 4th graders

Objectives

Comedy Central wanted to reward loyal long-time fans in a unique way for the Season 21 premiere of South Park.

Solution

Comedy Central and Fooji welcomed viewers down to South Park by delivering custom merch in select cities, but also made sure to include everyone by sending out chicken wings nationwide. Select fans in target cities even received exclusive Memberberries signed by the creators of the show, Trey Parker and Matt Stone.

Results

#SouthPark21 was the number one trend nationally and picked up national press, all while generating more than 59,000 brand mentions. During the promotion, 1,370 fans were surprised with a delivery, helping drive over 54 million hashtag impressions and 535,306 microsite views.

The fan reactions

Check out fan content from the campaign

Nationwide
Television
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