Making sure fans had everyones favorite holiday accessory...a glass of wine
Coppola wanted to create buzz around their well-known brand for the holidays, as well as concentrate on building meaningful relationships with their existing customer base.
Coppola and Fooji partnered up to run a unique promotion on multiple platforms including Twitter, Facebook and Instagram where influencers included a unique link into their bios. Fooji delivered holiday wine kits in 10 different major markets across the country throughout the week.
Check out fan content from the campaign
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