Life of Kylie

#LifeOfKyliePlay the video
126.23mImpressions
28.04kMentions
416Deliveries

Giving fans a taste of the Kardashian life

Objectives

Everyone knows how much the Kardashians love giving each other gifts. E! wanted to give fans in key markets a little taste of their own signature Kardashian gift: custom donuts.

Solution

E! and Fooji delivered beautiful custom-branded Life of Kylie donuts directly to fans' doors in NY and LA. In addition to all of the fan participation, the Kardashians themselves jumped in on the action to help really drive the buzz.

Results

#LifeOfKylie trended nationwide and locally in 15 target markets for over 3 hours. The brand saw more than 28,000 mentions with over 46k microsite page views. Overall, #LifeOfKylie generated more than 128 million impressions, helping drive down the CPM to the low cost of $0.34.

The fan reactions

Check out fan content from the campaign

Key Markets
Television
Awareness
Buzz
Engagement
Tune-In
Audience Growth

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