I Feel Pretty

#FeelPrettyPlay the video
7.2mImpressions
15.5kMentions
6.6kDeliveries

Helping fans feel pretty in their own unique ways

Objectives

STX wanted to drive awareness and buzz for their new film, I Feel Pretty. The primary objective was to showcase all the different ways that people can feel pretty.

Solution

STX teamed up with Fooji to deliver positive vibes to fans across the nation. When fans participated in the multi-day campaign, they were able to select various prizes from the microsite. These included bouquets of flowers, Class Pass codes, desserts, and more!

Results

Fans from around the US showed everyone exactly how pretty they feel, helping #FeelPretty drive more than 7.2 million impressions. More than 15,500 fans engaged with the brand during the promotion and even drove a worldwide trend!

The fan reactions

Check out fan content from the campaign

A lovely surprise on a dreary Monday! THANKS @IFeelPretty and @gofooji #Flowers 💐 #sunflower #FeelPrettytwitter.com/i/web/status/9…
Yasss, thanks @gofooji & @IFeelPretty for these super pretty sunflowers!!! 🌻🌻🌻💛🐶 #FeelPretty
When you teach your whole team about @gofooji and now all the girls #feelpretty!
I’m totally on my #FeelPretty 💁🏽‍♀️ with extra #IFeeIFeelPrettygic. I need a I FEEL PRETTY girl’s night out ASAP!… twitter.com/i/web/status/9…
Nationwide
Film
Awareness
Brand Affinity
Buzz
Engagement

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