Mission Impossible

#IAcceptThisMissionPlay the video
998.6kImpressions
5.3kMentions
1.2kDeliveries

Delivering a mission you don't want to miss

Objectives

Mission Impossible wanted to promote the newest installment in the franchise and reward fans with a first-of-its-kind delivery.

Solution

Mission Impossible teamed up with Fooji to send fans limited edition movie posters. As an extra special bonus, select fans won a trip to go skydiving. This was a first for us, and fans were so excited to accept the challenge!

Results

Across the major markets the campaign ran in, a tweet velocity of just one tweet every .02 seconds was achieved while engaging 5,319 participating fans and delivering some of the most excitement yet!

The fan reactions

Check out fan content from the campaign

@gofooji @MissionFilm thank you!!! Already have our tickets cant wait to see it #iacceptthismission
Hell yea!!! Thanks @gofooji for not only the poster but for the sky diving experience! Can’t wait to jump outta a p… twitter.com/i/web/status/1…
Thank you @gofooji and #MissionImpossible for the awesome poster earlier this week. Went to see the movie last nigh… twitter.com/i/web/status/1…
My coworker is a HUGE @TomCruise fan, so I hooked him up with the #MissionImpossibleFallout poster I won from… twitter.com/i/web/status/1…
Key Markets
Film
Awareness
Buzz
Engagement

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