Midnight Sun

#MidnightSweetsPlay the video
3.75mImpressions
9.61kMentions
1.26kDeliveries

Sending sweets on the day of love!

Objectives

Global Road Entertainment wanted to promote their new movie, Midnight Sun, by sending fans everything they need for a Valentine's Day date.

Solution

Global Road Entertainment partnered with Fooji to send fans branded Valentine's Day kits including a teddy bear and chocolates, so they could feel the love like Katie and Charlie.

Results

#MidnightSweets trended nationwide and across target markets. The film generated over 9,500 mentions on social media and gained more than 3.7 million impressions. A total of 3,527 fans participated in the promotion, helping #MidnightSweets deliver the ultimate Valentine's Day experience.

The fan reactions

Check out fan content from the campaign

Thank You for gift #MidnightSweets @midnightsunmovie
Thank you #MidnightSunMovie @gofooji #MidnightSweets for the awesome goodies!
Love these Midnight Sun goodies! 💝🌃 Thank you @gofooji and @MidnightSun_Mov ! #MidnightSunMovie
Key Markets
Film
Awareness
Buzz
Engagement

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