Taking ridiculousness to a whole new level by going LIVE
MTV wanted to engage with fans and create buzz around their first ever series of live episodes for Ridiculousness with Rob Dyrdek. This included driving live viewership and user generated content for the brand to use during the live episodes.
MTV and Fooji put on nationwide promotions every Friday for 5 weeks. Rob gave a live, on-air call-to-action for fans to tweet for a chance to win free pizza delivered to their door. Additionally, fans that shared content on Twitter had a chance for their image and handle to be shown by Rob live on TV.
This was the first time in television history that a show has engaged with its audience on live TV to deliver physical products on a nationwide scale. We served up a total of 3,800 pizzas, generating more than 279 million impressions using #RidicFridays. Overall, the activation drove huge conversation with more than 83,500 fans mentioning #RidicFridays.
Check out fan content from the campaign
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