Pocky Day

#PockyDay2017Play the video
1.26mImpressions
6.83kMentions
697Deliveries

All Pocky, All Day

Objectives

Pocky wanted to celebrate the 4th annual Pocky Day in the USA by stepping it up a notch and bringing the full Pocky experience directly to its biggest fans.

Solution

Pocky enlisted Fooji's help to deliver a fully branded Pocky kit to fans throughout the LA are via Facebook and Twitter. These kits were completely packed with Pocky products including sunglasses, a pen, a bag, a letter from the brand, and of course Pocky.

Results

Pocky Day quickly took over LA and became the 4th biggest trend throughout the city that day, earning organic engagement from celebrities, YouTubers, and influencers. Overall the activation recieved over 6,800 brand mentions, driving more than 1.2 million impressions.

The fan reactions

Check out fan content from the campaign

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