Save Your Skin

#SaveYourSkin
300kImpressions
8.6kMentions
900Deliveries

Helping fans nationwide protect their skin against the harsh winter weather

Objectives

Amplify the promotion of Vaseline’s latest skin product launches by engaging with fans on social to get product into their hands to help them discover the healing power of Vaseline so they can save their skin.

Solution

Run a two day, nationwide activation delivering custom kits with a branded mug, mini Jenga set, deck of playing cards, two types of Vaseline products and custom postcard, mailed to winning fans who tweeted #SaveMySkin within 7-10 days.

How it Worked

Fans who tweeted #SaveMySkin were directed to a co-branded micro-site, where they entered delivery information. Once we received that, we chose fans at random to send skincare kits. All kits were sent via mail and arrived to fans in 7-10 days after the activation.

The fan reactions

Check out fan content from the campaign

Thank you @gofooji and @VaselineBrand for sending helping #SaveMySkin during the dry winter months! 😍😍
Thanks SO much to @Vaseline and @gofooji for my wonderful package I received today!! 🙏🏽👍🏽👌🏽😍 #savsavemyskin
Thank you so much @VaselineBrand for this amazing prize package!!!! 😍😁👏🏻❤️🤗 I ❤️ everything in this box!!!!! 🤗❄️❤️… twitter.com/i/web/status/1…
Nationwide
CPG
Awareness
Buzz
Engagement
Product Sampling

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