Giving moms a wild night before the holidays
STX wanted to deliver a fun night to moms around the nation in order to celebrate the upcoming movie and let everyone channel their inner bad mom.
STX and Fooji teamed up to deliver something that moms need every so often: wine. Within the branded microsite, fans were able to select which mother/daughter duo they identified with to determine the wine type delivered. Fans had the choice between three wine varieties, including red wine, white wine, and rosé.
Check out fan content from the campaign
Check out related case studies