A Bad Moms Christmas

#BadMomsNightOutPlay the video
1.08mImpressions
11.1kMentions
1.02kDeliveries

Giving moms a wild night before the holidays

Objectives

STX wanted to deliver a fun night to moms around the nation in order to celebrate the upcoming movie and let everyone channel their inner bad mom.

Solution

STX and Fooji teamed up to deliver something that moms need every so often: wine. Within the branded microsite, fans were able to select which mother/daughter duo they identified with to determine the wine type delivered. Fans had the choice between three wine varieties, including red wine, white wine, and rosé.

Results

By trending nationally and in key markets across the nation, #BadMomsNightOut generated more than 11,000 brand mentions and nearly 1.1 million impressions. Fans loved the microsite engagement, and the activation drove a total of 267,908 page views.

The fan reactions

Check out fan content from the campaign

Key Markets
Film
Awareness
Buzz
Engagement

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