Pepsi at Comic-Con

#CONANConPlay the video
45.47mImpressions
28.86kMentions
399Deliveries

Helping CONAN take over Comic-Con buzz

Objectives

CONAN and Pepsi wanted to dominate conversation in the surrounding Gaslamp Quarter and become a part of the Comic-Con fan experience.

Solution

CONAN, Pepsi, and Fooji teamed up to hypertarget convention attendees by delivering several exclusive CONAN Funko Pop figurines. Each delivery also included a bottle of Pepsi, helping fans stay hydrated and building some serious brand loyalty.

Results

Despite being hyperlocal in San Diego, #ConanCon trended nationally and got 38,304 engagements from 13,200 participating fans. This drove a low CPM of $2.80, while helping #CONANcon become part of the evening culture in the Gaslamp Quarter.

The fan reactions

Check out fan content from the campaign

Hyperlocal
Television
Awareness
Buzz
Product Sampling

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