Chewy Bites

#TumsChewyBitesPlay the video
4.03mImpressions
50.03kMentions
1.16kDeliveries

Sending fans the perfect dinner pair

Objectives

TUMS wanted to increase awareness and buzz around the release of the new TUMS Chewy Bites. One primary goal of the camapign was to get their product into the hands of their consumers to show them just how amazing and effective TUMS Chewy Bites truly are.

Solution

TUMS and Fooji improved overall awareness and conversation by delivering pizza to fans accross the nation. Every delivery also included a coupon for new TUMS Chewy Bites, helping drive sales for the launch of the product.

Results

#TUMSChewyBites hashtag had 50,027 total tweets and generated a total of 4,026,572 impressions. We were able to deliver 1,000 pizzas to fans around the US, helping get the product in front of a large audience.

The fan reactions

Check out fan content from the campaign

Nationwide
CPG
Awareness
Buzz
Engagement
Product Sampling

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