Sending fans the perfect dinner pair
TUMS wanted to increase awareness and buzz around the release of the new TUMS Chewy Bites. One primary goal of the camapign was to get their product into the hands of their consumers to show them just how amazing and effective TUMS Chewy Bites truly are.
TUMS and Fooji improved overall awareness and conversation by delivering pizza to fans accross the nation. Every delivery also included a coupon for new TUMS Chewy Bites, helping drive sales for the launch of the product.
Check out fan content from the campaign