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Head of Marketing

Lexington, Kentucky, United States

Fooji is creating a fundamental shift in brand marketing and we need your help! We are looking for a Head of Marketing who will lead all of our sales marketing activities with a focus on lead generation and conversion leveraging an omni-channel approach.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to various projects and setting short-term and long-term marketing goals. Ultimately, you will run our Marketing function in ways that support sales initiatives indirectly promoting the Fooji brand.

Are you an entrepreneurial, strategic, and forward-thinker who wants to hit the ground running? We want to meet you!


RESPONSIBILITIES

  • Craft strategies for Digital, Advertising, Communications, and Creative
  • Design branding, positioning, and pricing strategies
  • Ensure the Fooji brand message is strong and consistent across all channels and marketing efforts
  • Generate leads and drive conversion for sales (ownership of some percentage of revenue)
  • Analyze consumer (both client and fan) behavior and determine customer personas
  • Revamp company website to target identified customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of sales objectives

skills required from you

  • Work experience as Head of Marketing in a B2B setting, ideally in a B2B2C environment
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google AdWords
  • Experience with CRM software, ideally Salesforce
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind

in case you’re not convinced…

Along with the great perks of a startup environment, Fooji offers all of the extras listed below.

Unlimited PTO/Sick Days

Here's how we view vacation - if you get your work done, you can take as much vacation as you want...seriously!

Health, Dental, & Vision

All full time employees are eligible for 100% paid health, dental and vision insurance.

Team Events

We love team bonding! Fooji team members regularly participate in fun bonding activities like retreats, employee sports leagues, and team dinners.

All required hardware

Employees will be provided with the latest Apple hardware and anything else you need to get the job done.

Great Company Culture

Fooji has a fun work environment with a modern office space. Our team works hard to always maintain a positive vibe in the office.

Flexible Schedule

As long as you show up and get your work done, we are super flexible with your schedule! Feel free to hit snooze.

Work with us

We can’t wait to work with you!
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