Sending love and support one marshmallow at a time

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Rice Krispies 365 Days of Love and Support Case Study Main Image

Background

Balancing day-to-day school life can be challenging in the best of times. The transition back into classrooms after the pandemic pause was stressful for students and their families. To make the return back a little sweeter, Rice Krispies Treats approached us to collaborate to spread some love, rewarding fans with a treat as they started the school semester.

Rice Krispies 365 Days of Love and Support Case Study Interlude Image

@AprilMSB

Thank you @gofooji for spreading the love. This came on a horrible no good very bad day, So Thank You for making it a millions times better with a sweet treat and lovely notes. #365DaysOfLoveAndSupport

Our solution

Together, we invited fans to engage with Rice Krispies Treats social handles on Instagram and Facebook to enter the 365 Days of Love and Support Sweepstakes. Actress and singer Idina Menzel joined the promotion, posting on her Instagram story encouraging Rice Krispies Treats lovers to participate. Then, we offered fans a digital planner to enjoy as they waited to find out if they won. The digital planner had inspirational activities families could do together. 275 winners were selected and received a 365 Days of Love and Support Kit full of school-ready prizes, like a box of Rice Krispies Treats, branded daily planner, and branded marker. Rice Krispies Treats didn't stop there – all winners also received a one-year supply of Rice Krispies Treats delivered quarterly, so parents and kids could make memories together in the perfect marshmallow-filled way.

@amystephens85