Treating fans to an indulgent Galentine’s Day
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Background
The Ruby cacao bean is the first new chocolate discovered in 80 years. When Magnum launched its new product made with the Ruby cacao bean, they approached our team to create buzz helping fans treat themselves for the upcoming holiday: Galentine’s Day.
Holy moly! Thank you so much @MagnumIceCream for this absolutely incredible Galentine’s Kit!!
Our solution
The day before Valentine’s Day, Magnum invited fans in New York City, Los Angeles, and Chicago to tweet with #MagnumRubyMinis for a chance to treat themselves to ruby bliss. Together, we gifted 300 lucky fans and 48 media and influencers one of the most premium custom kits we’ve ever created. Working closely with Magnum to bring their beautiful vision to life, our team built a luxurious, three-tiered cold storage box for the Magnum Ruby Minis. The product, nestled in custom cutouts, kept cool with ice packs masterfully concealed underneath. The second layer was filled with ruby pink items to elevate the holiday experience: two custom wine tumblers, a bottle of rosé and wine tote, and a face mask. The kit was rounded out with a cozy knitted blanket for winners to wrap up in as they indulged.
Highlights
- Fan excitement drove sell out in under an hour - Cold, on demand fulfillment in three major markets - Premium prizes generated lots of organic user-generated content
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