Pampering fans for International Self-Care Day

Partners
Oui logo
Platforms
instagram_logo
Deliveries

1,200

Oui International Self-Care Day Case Study Main Image

Background

Who doesn’t need a β€˜me’ moment every once in a while? Oui by Yoplait, in partnership with essie, was looking to own International Self-Care Day. They challenged our team to launch a campaign to treat fans to some much-needed pampering.

Oui International Self-Care Day Case Study Interlude Image

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

Our Solution

Together, we curated the ultimate self-care kit filled with beauty essentials fans could use to OuiFresh themselves in celebration of International Self-Care Day. First, to get the conversation going, we sent 200 VIP OuiFresh Kits to influencers and media across the country, driving thousands of engagements before the activation began. On the Friday leading up to the campaign, @ouibyyoplait posted a teaser on their Instagram feed encouraging fans to check back on Monday for a big announcement. On launch day, @ouibyyoplait posted on Instagram inviting fans to click the link in their bio to enter to win a self-care surprise. Instagram influencer and actress Busy Philipps also posted on her Instagram feed and story, directing fans to visit @ouibyyoplait for a chance to win. Fans submitted their information on the microsite in hopes of scoring a OuiFresh Kit: a chic, upscale refrigerated tote packed with six Oui by Yoplait flavor samples, color-corresponding essie polishes, custom nail accessories, and self-care tips from Busy Philipps herself. At the campaign close, winning fans were randomly selected and notified by email that they would receive their prize the following day. 900 fans in New York, Chicago, and Los Angeles received their OuiFresh Kit on-demand via DoorDash. The 100 remaining winners had their orders overnighted and fulfilled by UPS, so all winners received their OuiFresh kit in time for International Self Care Day.

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

@shell_spoon

look what just got delivered! i won a self-care kit from @ouibyyoplait @essie and @busyphilipps πŸ˜ƒ thank you so much! Love these flavors and colors. And, how cute is the @corkcicle lunch box they came in!

@itsallpink4me

Happy Fri-YAY!! I received the sweetest care package filled with a great idea and had to share because tomorrow is International self-care day! This super cute @corkcicle lunchbox was filled with @ouibyyoplait + @essie and will be the perfect addition...

@jaimemichelle

Today is international self care day!! I got the cutest package to help start my weekend off right. This great @corkcircle lunchbox is filled with some amazing fun nail colors by @essie along with some delicious yogurt by @ouibyyoplait. I hope you get some β€œME” time...

Highlights

- Eventized International Self-Care Day for fans at home - Brought the Oui x Essie collab to life - Fulfilled 1,200 cold, on-demand product deliveries nationwide - Generated 90+ pieces of organic user-generated content

Want to know more?

Discover the benefits of Fan Experience Management.