Giving the gift of care

Partners

Platforms

Deliveries

2,625

Influencer Reach

25 Creators

Dove Care & Protect Case Study Main Image

Background

We all deserve a little more care, especially on the heels of pandemic challenges. From neighbors and friends who offered to pick up our groceries to hairdressers who were there when we were ready to return to the salon, we all know someone whose care made our lives easier. We partnered with Dove to care for those who care for others while driving engagement with Dove products.

Dove Care & Protect Case Study Interlude Image

@ericas_whole_life

My hair has been so tired lately, no matter what I try, it’s just not the same as I’ve been used to - I’m excited to try this #dovecareandprotect shampoo and conditioner combo to see what it does for my sad state of hair. #DoveHairCare #complimentary @Dove @Influenster

Our solution

Together, we crafted a campaign to help people indulge in a little self-care, or to give the gift of self-care to someone else. We filled a kit with specially curated products — Dove Care & Protect body wash, hand wash, beauty bar, and a personalized postcard. In the week leading up to the activation, we launched a microsite inviting 25 Instagram influencers hand-picked by Dove to give super-fans a sneak peek. 114 lucky participants won a #CareAndProtect box delivered to their doorstep ahead of the campaign. On launch day, Dove influencers posted CTAs on their Instagram stories encouraging fans across the nation to show some care. Fans who engaged were redirected to a custom landing page where they could send or redeem their own #CareAndProtect box. We delivered the kits via UPS within 7-10 business days, transforming a simple act of daily cleansing into an act of care.

@nanazhu66