Keeping Comic-Con alive with at-home experiences

Partners
Amazon Prime Video Logo
Platforms
Twitter_Logo
Deliveries

2,837

Tweets

29.2K

Prime Video Virtual Con 2020 Case Study Main Image

Background

The cancellation of San Diego Comic-Con in 2020 left a huge hole in the hearts of superfans and brands alike. But Prime Video took it on as a challenge to create a cohesive viewing experience for fans at home. We partnered to drive viewership and awareness for the Amazon Virtual Con live-panels with a nationwide social giveaway that rewarded fans with the free at-event perks they’ve come to expect and cherish.

Prime Video Virtual Con 2020 Case Study Interlude Image

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

Our solution

We filled custom kits with an Amazon Virtual Con event lanyard, branded sunglasses, and snacks to enjoy while tuning-in. Fans entered by tweeting out with #AmazonVirtualCon + #Giveaway then following their unique link to the micro-site to enter for a chance to win. We executed a two-day campaign with both overnight and on-demand fulfillment, allowing Prime Video to reward fans anywhere in the nation while driving massive tune-in and conversation around the virtual event.

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

@MrsJedi

#ComicConAtHome is even better with swag from @PrimeVideo #AmazonVirtualCon and @gofooji!!! THANK YOU for this great prize pack of Con snacks and accessories #ConEssential

@PatrickADougal

Thanks for sending a box of snacks @PrimeVideo! #ComicConAtHome ain’t so bad… Honestly, I can’t wait for season 2 of “The Boys” & “Upload” #AmazonVirtualCo

@hashtag_ald

Within the hour I received the @PrimeVideo #AmazonVirtualCon #Giveaway kit! Kudos to making this year interactive at home and can’t wait for Season 2 of @TheBoysTV!!! #sdcc #SDCCatHome

@Mkr512

Thank you for the Amazon Virtual Con prize pack, @PrimeVideo and @gofooji!! So fun to have a real lanyard! #AmazonVirtualCon #SDCC

@so_its_karla

Thank you @gofooji and @PrimeVideo! We’ve celebrating #ComicConAtHome with our treats and #AmazonVirtualCon

Highlights

- First day prizes sold out in one hour - Generated 28k tweets during the campaign - Engaged fans and fulfilled all 2,837 prizes during Amazon Virtual Con weekend - Trended in an Francisco, San Diego, and Los Angeles both days

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