Saving sleep at the source
Partners
Platforms
Deliveries
300
Experiential
16 Deliveries
Background
You know what they say — a good sleep is hard to find. Especially for those of us putting our heads to rest in large cities. IKEA set out on a mission and tasked us with helping fans who long for better sleep while driving PR and awareness for their 2020 bedroom catalog.
OMG @IKEAUSA, thank you SO much for the new pillows! I can’t wait to use them 🛏 ❤️ ❤️ #saveoursleep #sweepstakes #ikea
Our solution
First, we assembled the team. Working with IKEA, Wavemaker, and Fullscreen, we uncovered the most common sleep issues for people who live in large, bright, and noisy markets. Then, we created a kit with solutions to those problems. For a chance to win, fans tweeted about their sleep problems using #SaveOurSleep and #Sweepstakes to gain access to the custom microsite. There, fans simply entered their details and selected their main slumber issue using the Fooji menu chooser to receive an IKEA sleep product specific to them. Winners received their prize within an hour of participating, allowing IKEA to provide sleep solutions in real time. For even more buzz around the campaign, we deployed a custom-wrapped vehicle in each market to fulfill 16 total #SaveOurSleep prize deliveries, with couriers in custom t-shirts. Videographers on board captured campaign content during delivery.
Highlights
- Experiential fulfillment via custom IKEA vans - Custom user experience that considered fans’ sleeping issues - Sleep solutions fulfilled on demand - Generated 670K Twitter impressions
Want to know more?
Discover the benefits of Fan Experience Management.