Singing serendipitously for ice cream
Partners
Platforms
Deliveries
980
Brand Mentions
50.1K
Background
When artists BLACKPINK and Selena Gomez released a new single, "Ice Cream," they needed a way to engage and reward fans. And the American singer wanted to announce her ownership of an ice cream brand. So we partnered with Amazon Music to amplify the song's release with a social giveaway. Together, we generated day-of awareness, rewarding fans with a sweet surprise.
This was delivered so fast. Thank you! #amazonmusicxblackpink @gofooji @amazonmusic
Our solution
On release day, Amazon Music, Selena Gomez, and BLACKPINK encouraged fans in Chicago, Dallas, Los Angeles, Miami, and New York City to engage on social for a chance to win a serendipitous treat. Fans who tweeted #AmazonMusicxSelpink + #IceCreamGiveaway landed on our microsite for an opportunity to win a pint of Serendipity ice cream delivered in one hour. All participants got a chance to see the exclusive music video via Amazon Music. Winners received a branded insulated tote filled with a pint of Cookies & Cream Remix — Gomez’s custom pink vanilla, fudge swirl ice cream with cream-filled cookie crumbles. They also received a free year-long subscription to Amazon Music.
Highlights
- Generated over 228K Twitter engagements in two days - Earned top five trends in five markets where deliveries were available, and in the US - On-demand fulfillment methods ensured all deliveries arrived frozen within one hour
Want to know more?
Discover the benefits of Fan Experience Management.