Rebooting Goldfish Crackers
Partners
Platforms
Deliveries
1,854
Product Samples
+3.7K
Background
The Goldfish cracker is a classic, beloved by kids and adults alike. And you can’t mess with a classic — but you can certainly make it bigger. Goldfish Mega Bites are 50 percent larger than regular Goldfish, packing a bolder, cheesier punch in taste, texture, and size. Leading up to launch, their team turned to us to help drive awareness and trials with a big, delicious giveaway.
Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.
Our solution
We packed Goldfish Mega Bites Boxes with two bold flavors of the new snack for fans to try: Sharp Cheddar and Jalapeño Cheddar. On launch day, @golfdishsmiles encouraged snackers to tweet #GoldfishMegaBites + #Giveaway to win some cheesy goodness delivered to their doorstep. Fans who tweeted the CTA hashtags received a link to the microsite from the Fooji platform. Winners in New York City, Los Angeles, Chicago, Philadelphia, and San Francisco indulged in cheesy goodness when their kits arrived within two hours of social participation while remaining fans nationwide received theirs in the mail within 7-10 business days.
Highlights
- Delivered new product to 1,854 fans nationwide - Gernated 239K Twitter impressions in six hours - High organic user-generated content featuring product
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