Dropping drones without remorse
Partners
Platforms
Deliveries
2,476
Experiential
+100 Drops
Background
Looking to take their latest original film, Without Remorse, to the next level, Prime Video approached us with a futuristic, first-to-market mission to create a global experience. We joined forces to design a tactical campaign that would sustain engagement leading up to the launch while driving maximum tune-in to the Twitter watch party premiere.
Ssssh...I can’t disclose my location 🌾👀🌾 but I’d like to thank @michaelb4jordan for my special agent package delivered by a drone today! How cool is this?!! #WITHOUTREMORSE airs April 30th only on @PrimeVideo
Our solution
Along with Prime Video, DroneGear, and Michael B. Jordan, we initiated Operation Without Remorse with a social takeover on a global scale. Leading up to the premiere, we executed over one hundred drone drops to VIP celebrities worldwide and 2,376 watch party payloads to fans across the US. We fulfilled land and aerial drone drops across ten countries where celebrities, including T-Pain, Billie Eilish, Kio Cyr, and Khleo Thomas, received premium Without Remorse prizes, including a Playstation 5, Omaha steaks, and other battle-ready items. Celebrities captured classified drone drop content and the DroneGear team, driving fan participation on Twitter and Instagram for the premiere campaign. To accept their mission, fans in key US markets had four days to tweet #WithoutRemorse + #Giveaway or swipe up on Instagram to gain access to the classified microsite. Participants disclosed their details and were able to opt-in for a tune-in reminder when the Without Remorse Twitter watch party was about to start each watch party payload included branded popcorn bags, a custom blanket, branded drinking stein, custom dog tags, an assortment of watch party candies, and a branded postcard.
Highlights
- Fulfilled over 100 drone deliveries to VIPs across 10 countries - Generated over 11K tweets and 2K Instagram entries - Rewarded 2,376 fans nationwide during the Twitter watch party - Over 6K participants said they were tuning into the Twitter watch party
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