Surprising fans of The Office
Partners
Platforms
Deliveries
2,500
Trends
5 Markets
Background
Michael Scott and the rest of the Dunder Mifflin crew are beloved friends of The Office fans across the country. On New Yearβs Day 2021, the show found its new home exclusively on NBC Peacock. To celebrate the show's relocation, we teamed up with Peacock to treat mega fans to the ultimate binge-watching day.
@gofooji @peacocktv I am blown away by this office fan binge kit! I was not expecting all of this! It arrived so fast too! Thank you for making my day πππ #theoffice #theofficesweepstakes
Our solution
Together, we built an ultimate Binge Kit that included a Funko Pop of a fan favorite from the show, a World's Best Boss mug, Nerds, a 100 Grand candy bar, jelly beans, and custom sticker. To generate social conversation and reward longtime viewers at scale, Peacock TV called on fans to tweet #TheOfficeSweepstakes + #PeacockTV along with their favorite The Office quote for a chance to win. Winners in New York, Los Angeles, Chicago, San Francisco, and Philadelphia received their Scranton surprise on-demand. We couldn't leave any superfans hanging, so we made sure to deliver Binge Kits in the mail as well, so anyone could participate. While awaiting their prize, fans checked out a limited-time 'Schrute Yourself' Instagram filter linked on the custom microsite and upload their photos to social. We think Michael Scott would approve.
Highlights
- Over 16.9K tweets and social entries generated - Top ten Twitter trends in six markets across the nation - Fulfilled prizes on the day episodes dropped on Peacock - End of the user experience linked to a βSchrute Yourselfβ IG filter
Want to know more?
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