Bringing the love for Zamundians

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Amazon Coming 2 America Case Study Main Image

Background

Prince Akeem is back in the long-awaited sequel, Coming 2 America. Before the film’s 2021 release, Prime Video needed to generate awareness and conversation. And what better way than with an infomercial launch announcing the one-night-only comeback of Randy Watson and Sexual Chocolate (that theme song is catchy, isn’t it?). We teamed up with Amazon Studios to treat fans to a chocolate-loving Valentine’s Day surprise for Zamudians around the globe.

Solutions Holiday Celebration Main Image

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

Our solution

To get things started, we worked with @ZamundaRoyals to tweet teasers leading up to the campaign and coordinated early delivery of hundreds of VIP packages to fans. We also worked directly with Eddie Murphy’s team to write campaign copy. On February 13 and 14, we helped Amazon Studios encourage fans in the United States, Canada, and the United Kingdom to tweet #Coming2America + #Giveaway for a chance to win a box of Sexual Chocolates delivered to their kingdom. Our auto-reply functionality drove participants to a customized microsite where fans entered details to claim their prize. Zamundians in New York, Los Angeles, and Chicago received their decadent surprise within one hour of social participation. Other loyal fans received theirs in the mail on Royal First Class, just in time to stream Coming 2 America on Amazon Prime Video.

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

@LilyRohn

Thank you to the @ZamundaRoyals and @gofooji for bestowing such exotic chocolates upon me. 🀣πŸ₯°πŸ˜‰πŸ˜‹ #ComingtoAmerica2 #SexualChocolate #Zamunda #GettingRandy

@TheBonBon05

@ZamundaRoyals Feeling like royalty while I enjoy my Sexual Chocolate courtesy of the Royal Zamunda family. These won't last long, but I'm going to try to make them last until March 5th when #Coming2America hits prime video on @PrimeVideo

Highlights

- Fulfilled 700 VIP deliveries to kick-start the conversation - Drove over 8K organic fan engagements before giveaway - Fan frenzy successfully drove demand β€” selling out of all 6,250 US prizes in two days

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