Empowering super entrepreneurs
Partners
Platforms
Deliveries
2,000
Experiential
12 Deliveries
Background
Salesforce has a new subscription streaming service: Salesforce+. It is a global streaming platform with exclusive content to highlight and inspire today’s changemakers. This includes the series, Boss Talks, a mentorship platform that empowers women entrepreneurs and business leaders nationwide. Salesforce wanted to increase the platform’s visibility. We partnered with the technology company on a national giveaway to highlight the Boss Talks series.
Thanks @gofooji and @salesforce I'm looking forward to #BossTalks season 2 and enjoying these #BlackOwnedBusiness goodies
Our solution
Successful entrepreneurs know their superpowers. And we wanted to help cheer them on. Together with Salesforce, we created a memorable giveaway that encouraged fans to transform into the entrepreneurial superheroes they were destined to be. Salesforce posted the call to action on Twitter to drive campaign awareness and participation. Fans who tweeted #BossTalks + #Giveaway along with their superpower were sent to a custom microsite where they could enter to win.. Winners received a Boss Talks watch party kit to enjoy while streaming the series. The kit included a branded notebook, pen, mug, Red Bay Coffee, Sweet July Post-its, and even a cape delivered on-demand for a full-circle superhero moment. A strategic combination of on-demand and mailed deliveries ensured optimal participation for the campaign duration. Lucky fans in New York, Oakland, San Fransisco, and Seattle received VIP on-demand deliveries from Cosplay Superheroes to amplify the day of conversation. A videography team was onsite to capture reactions from winning fans as they received their kits. Mailed deliveries enabled Salesforce to scale the campaign nationwide and allowed fans all over the country to participate in this supercharged experience. This campaign motivated fans to become the boss of their business endeavors while simultaneously driving the Salesforce+ content series awareness.
Highlights
- All 2,000 prizes redeemed by excited fans - #BossTalks earned #7 trend in the US - High levels of user-generated content - Gained over 1K Twitter followers during campaign
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