Igniting fans with a dark gift

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Blizzard Entertainment Logo
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Deliveries

1,390

Twitter Engagements

21.4K

Blizzard Entertainment Diablo II Resurrected Case of Study Main Image

Background

The long-awaited release of Diablo II Resurrected featured a remastered version of the quintessential action RPG Diablo II game. This new and improved game's enhanced graphics take the original storyline fans love to a new level of hellish gameplay. Blizzard Entertainment challenged us to help drive brand awareness around the release — and prepare fans for battle against the Lord of Destruction.

Blizzard Entertainment Diablo II Resurrected Case of Study Interlude Image

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

Our solution

We turned up the heat to drive fan engagement with an unforgettable social giveaway straight from the pits of hell. @Diablo encouraged fans to tweet #HailDiablo + #DiabloPromo to enter for a chance to win. Days leading up to the campaign, we sent influencers VIP kits containing some serious loot to share with their following — gauntlets, bracers, a potion belt, animal skulls, and even human teeth. We randomly selected winners on a first-come, first-serve basis and sent them one of eight uniquely curated dark gift kits delivered on-demand. To scale the campaign nationwide, we sent fans who participated outside of select markets $25 digital reward codes for in-game purchases. Our graphic “dark mode” interface and custom font features on the microsite resembled the Diablo II Resurrected game, bringing the game to life and providing a full-circle experience for fans.

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

@WilliamRocksIt1

@gofooji @diablo I opened the box with great caution! Love the shirt and collectible pin, but the apple-flavored sucker with the HUGE ants in it and the little bag of monster teeth gave me great pause! Thank you, thank you . . . thank you? #HailDiablo

@jorgeglez818

😳 i literally screamed when i opened this 🤣 #HailDiablo thanks @Diablo @gofooji

@GP_Mrax

@Diablo @gofooji #fooji #HailDiablo @DoorDash thank you folks for the loot box. And the door dash delivery person was real courteous and nice too.

@seevisco

THAT WAS FAST

Highlights

- Eight exciting kit varieties for fans to receive - #1 trend in the United States and Philadelphia - #3 trend worldwide and in Chicago - #5 trend in Los Angeles and San Francisco - Custom, dark-mode microsite

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