Premiere night roses

Our solution

We executed a nationwide, experiential contest that invited fans to share their own love stories by submitting a short video about how they met their special someone. The response was overwhelming — tons of heartfelt entries came in from across the country, each one reflecting the warmth and romance at the core of The Bachelor. From these stories, 30 winners were selected to receive themed prizes that captured the spirit of the show: premium chocolates, a bouquet of a dozen roses, or a $200 Visa gift card. These deliveries created a personal, celebratory moment for fans no matter where they lived. For six lucky winners in New York City, the excitement reached a dramatic new level. We orchestrated in-person grand prize experiences that brought The Bachelor directly to them. In a series of surprise appearances, Bachelor star Grant Ellis arrived alongside a live violinist, presented each winner with a rose, and sent them and their partner off for an all-expenses-paid dinner at one of the city’s top-rated restaurants. The campaign became a love story of its own. With over 3,400 visits to the sweepstakes entry site and 3,700 social actions, fans weren’t just watching the premiere — they were part of it. The activation didn’t just build awareness for the new season, it made the S29 premiere a personal chapter in the lives of fans nationwide.