A Home2 celebration worth staying for
Partners
Platforms
Deliveries
222
Sell Out Time
18 Minutes
Background
Home2 Suites by Hilton has always embraced a different kind of hospitality — one rooted in guest-driven design, smart amenities, and a playful, personality-filled approach. That spirit comes to life each year in its celebration of Home222 Day, a clever play on the brand’s name and the date 2/22. What began as a fun social moment has evolved into a high-energy opportunity to surprise, delight, and engage fans. Looking to take the celebration to the next level, Home2 Suites set out to create something bigger…not just another post, but a full-scale event. Something bold, memorable, and built to last. That’s where Fooji came in.
🎉🏡2️⃣ No better way to celebrate #Home222Day than with the GOLDEN TICKET 🎫! Thank you @Home2Suites!
Our solution
To bring Home222 Day to life in a bold, tangible way, we launched a custom-built, limited-time eCommerce experience. The idea was to create a digital destination fans would rush to, offering an exclusive mystery box packed with premium Home2 swag. The website was fully customized, with an unique user experience and content designed to match the fun spirit of Home2 Suites. Once the site went live, fans surged in — 1,366 sessions in total — and within 18 minutes, every mystery box was gone. The drop closed with a flawless 100% sell-through rate and a standout 16.5% conversion rate. Each of the 222 mystery boxes was carefully crafted and shipped directly to the door of winners nationwide. Inside, recipients found a suite of exclusive Home2 items: a cozy branded robe, plush towel, checkered water bottle, custom keychain, and even a Home2 oven mitt — all sourced by our procurement team. The crown jewel? A golden ticket redeemable for a complimentary night at any Home2 Suites location. More than just a giveaway, this eCommerce experience turned a quirky calendar moment into a full-on brand celebration. It drove urgency, excitement, and most importantly, cemented Home2 as more than a place to stay.
Highlights
- Drove rapid sellout with all inventory claimed in 18 minutes - Engaged high-intent audience with 1,366 site sessions - Captured strong conversion with a 16.5% rate - Elevated brand perception through a custom-built digital experience
Let's chat
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.