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About

Squishmallows Day brings surprises to fans worldwide

Partners

Platforms

Deliveries

1,200

Influencer Reach

41 Creators

Background

Squishmallows has built a vibrant, global community of superfans who celebrate the plush brand’s every move. So when Squishmallows Day rolled around in 2025, Jazwares wanted to mark the moment in a big way. Their goal? Spark excitement, reward their biggest fans, and get people posting about the special day across all channels.

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

Our solution

We teamed up with Jazwares to create a global surprise-and-delight moment, delivering exclusive Squishmallows Day Celebration Kits to fans around the world. On the unofficial holiday, direct entry links we dropped on Instagram, TikTok, and Facebook — and fans rushed to click. Participation skyrocketed, beating average direct link entries by 142%. Winners in 10 key U.S. markets received their kits on-demand within an hour, while fans across the rest of the U.S., plus London, Berlin, and Toronto, got theirs by mail. Each kit featured an assortment of exclusive Squishmallows, fun apparel, slime, PopSockets, and festive postcards — everything needed for the ultimate Squishmallows Day celebration.

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

@ur_bestie_esty

I’m SUPERRR HAPPYYY!!! This is the best package I’ve ever gotten!!! Thanks so much @squishmallows for making #squishmallowsday so special🫶🏼

@kimtabulouslife

Thank you @squishmallows for this amazing gift! I absolutely love it and this is why my love for Squishmallows grows more and more every day 💜🫶🏾

@squishedbybecca

Happy @squishmallows Day everyone! 🥰🎉🥳 Huge thank you to Squishmallows for gifting me the Squishmallows Day Celebration kit ♡ what an amazing way to celebrate! ✨

@marysmallows

Happy Squishmallows Day everyone! 🥳Thank you @squishmallows for gifting me this awesome celebration kit! It was such a fun way to celebrate the day! 💕

@ksqwissh

Thank you @squishmallows 🫶🏻✨ These Celebration Kits are really something! Super thankful to have scored one! Happy #SquishmallowsDay again, Squad.

@mallownout

We are so in love with all of our new Squishmallows and will cherish each one of them! We had such a great Squishmallows Day and will forever be grateful for winning this special surprise!

@ash_squishmallow

I was so lucky to win a squishmallow day kit!! This is my first prize from @squishmallows and I'm obsessed 😍😍😍

Highlights

- Direct link entries outperformed Fooji benchmark by 142% - Delivered kits on-demand across 10 U.S. markets - Shipped prizes to fans across the U.S., U.K., Germany, & Canada - Surprise kits featured exclusive Squishmallows & branded merch - Multiple sellouts in unexpected, smaller markets

Let's chat

We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.