Kicks & coffee
Partners
Platforms
Deliveries
2,000
Website Views
39K
Background
There's no doubt that shoes and coffee are two essentials that can brighten anyone's day. That's why Nike paired the two in their latest giveaway to celebrate the release of the Air Jordan 1 Latte sneakers. The goal was clear: generate buzz and awareness around the product launch while also encouraging fans to make a purchase.
🎶”Jumpman, Jumpman, Jumpman…”🎵 thanks @jumpman23 & @gofooji for the free coffee ☕! 🤩
Our solution
On release day, fans eagerly clicked a direct link shared by the well-known shoe account @SoleRetriever on Instagram and X. Winning fans were treated to fresh lattes delivered to their doors within 45 minutes, while those outside key markets received digital gift codes to buy their own lattes. This campaign brewed so much excitement that all prizes sold out within two hours. After successfully entering to win, fans were automatically redirected to Nike.com where they could snag a pair of sneakers for themselves. This success page redirect, paired with the relevant @SoleRetreiver account, known for posting about new shoe drops, effectively targeted the campaign's intended audience — driving purchases.
Highlights
- Delivered 1,000 fresh on-demand coffees to winners in key markets - All prizes claimed within two hours of the campaign start due to high participation - Over 39K link clicks to access the entry site - 11 items purchased through Foojis page redirect
Let's chat
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.