April showers bring North Face jackets
Partners
Platforms
Deliveries
50
International Deliveries
London
Background
Given the UK is no stranger to rainy days, Londoners are well-versed in handling wet weather. That's exactly why North Face teamed up with Fooji, showcasing their versatile rain jackets while rewarding fans in London during the region's wettest day of the year.
Our solution
To brighten rainy days in London, we launched a campaign targeting North Face's UK Instagram followers. Participants were encouraged to comment with #NeverStopExploring for a chance to win a North Face rain jacket in their size. Fans who visited the entry site chose their preferred style from three different types of rain jackets. Additionally, they were given the option to subscribe to North Face marketing communications. Thanks to our efficient courier network, prize deliveries reached winners' doorsteps within 45 minutes of participation, keeping them dry the very same day. This campaign was a resounding success, with 50 winners in London receiving speedy deliveries and all items selling out in just two hours, making it an international hit.
Highlights
- 50 international on-demand deliveries in London - Fans were so excited to participate in this campaign it sold out in 2 hours
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