Breezing through the holidays
Partners
Platforms
Deliveries
2,000
Influencer Reach
8 Creators
Background
The need to stand apart from competition is a commonality among most brands, and the pet landscape is no different. That’s why Tidy Cats reached out to us to help boost awareness around their Breeze Litter System. The goal was clear — create a buzz on social during the holiday season and showcase how Tidy Cats could make the holidays a breeze for cat owners at scale.
I know a little kitten who is going to be very happy with his Breeze Litter Box!!!!! It’s pretty awesome!!! @TidyCats #EaseofBreeze
Our solution
Through a multi-day giveaway on Instagram, Tidy Cats boosted awareness and engagement, successfully rewarding 2000 fans with a Breeze Litter System complete with the litter box, pellets, and pads. To further tap into the pet-loving community, influencer partners took to Instagram to share posts on how their Litter System makes their holidays a breeze and encouraged fans to participate in the giveaway. By blending Tidy Cats' handle and influencer calls to action, we expanded the reach of the brand. Prizes were delivered on-demand in NYC, LA, and CHI, and winners outside of key markets received their prizes via mail — reaching more cat owners and positioning Tidy Cats Breeze Litter System as a go-to choice for cat lovers.
Highlights
- Drove new audience participation by leveraging eight influencers - Half of the litter boxes delivered on-demand to generate real-time buzz - Entries were within the top 3% of all Fooji campaigns
Want to know more?
Discover the benefits of Fan Experience Management.