Products

About

Cheering your favorite soccer team in style

Partners

Platforms

Deliveries

446

Markets

23 Worldwide

Background

Every year, soccer fanatics cheer on their favorite teams in the MLS Tournament. And as sponsors of the event, Adidas wanted to reward fans with custom jerseys. They called on us for help: to increase brand awareness and excitement at the start of the season.

Adidas MLS Opener Case Study Interlude Image

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

Our solution

We executed a multi-day campaign during the MLS season opening weekend. We promoted a social MLS swag giveaway for soccer fans. Helping Adidas encourage Twitter engagement, we directed fans to the link in the Adidas CTA post for a chance to win. Our market fulfillment capabilities allowed Adidas to scale the campaign experience internationally, rewarding fans in 23 markets — all home cities of MLS teams competing in the tournament. Winners received custom Adidas MLS Jerseys the day their selected team was scheduled to play so fans could rep and cheer their favorites on.

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

@ngar_tom

Thanks @adidasUS @MLS @gofooji for the @redbulls #jersey feel ready to watch the game, now if there's just some drinks and bar food

@DonovanMenezes

Thank you @adidas, @MLS, @gofooji for the @ATLUTD jersey!🔥 #TheForestKit #ATLUTD #MLSOpeningWeekend #Atlanta

@ASeattleStoner

Thanks so much @adidasus and @gofooji for starting this @MLS season off right! I can’t wait to rock my new @SoundersFC jersey at a game soon!! #MLSOpener #giftedbyadidas

@swadleyct

Thank you @adidasUS and @gofooji for the #MLSisBack @SoundersFC jersey! Finally have a kit to represent!!

Highlights

- Reached fans in 23 markets - Fulfilled prizes internationally - Custom user experience letting fans choose their favorite prize - Rewarded fans in home cities of MLS tournament teams

Let's chat

We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.