Awesome days start with Goodnites

Our solution

We orchestrated a month-long contest, inspiring caregivers to team up with their children to create artwork that conveyed positive expressions surrounding the bedwetting stigma. The contest's goal was to transform commonly perceived negative narratives into uplifting works of art. Once their artistic pieces were designed, participants engaged with Goodnites on Facebook, Linkedin, and Instagram to access the entry site where they uploaded their content for submission. With more than 1.3K submitted entries, the campaign buzz spurred a significant number of fans to join the contest. The lucky grand prize winner received a $5,000 cash prize, a year's worth of Goodnites bedwetting underwear, and an exclusive throw blanket adorned with their own artwork. Additionally, 49 secondary winners received the same throw blanket featuring the grand prize winner's design — showcasing a heartwarming celebration of diversity that deeply resonated with families of children on the Autism spectrum.