Awesome days start with Goodnites
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50
Sourced Prize Items
Fan Designed
Background
The Goodnites brand, established in 1994, has been dedicated to offering a reliable bedwetting solution — ensuring both adults and children worldwide enjoy worry-free and comfortable nights of sleep. In alignment with their commitment to social impact, Goodnites partnered with the American Autism Society, aiming to combat the stigma surrounding bedwetting within the community. To amplify awareness of this meaningful collaboration, Goodnites approached Fooji to help celebrate it.
Our solution
We orchestrated a month-long contest, inspiring caregivers to team up with their children to create artwork that conveyed positive expressions surrounding the bedwetting stigma. The contest's goal was to transform commonly perceived negative narratives into uplifting works of art. Once their artistic pieces were designed, participants engaged with Goodnites on Facebook, Linkedin, and Instagram to access the entry site where they uploaded their content for submission. With more than 1.3K submitted entries, the campaign buzz spurred a significant number of fans to join the contest. The lucky grand prize winner received a $5,000 cash prize, a year's worth of Goodnites bedwetting underwear, and an exclusive throw blanket adorned with their own artwork. Additionally, 49 secondary winners received the same throw blanket featuring the grand prize winner's design — showcasing a heartwarming celebration of diversity that deeply resonated with families of children on the Autism spectrum.
Highlights
- Sourced 50 custom-printed blankets featuring the grand prize winner’s design - Over 1.3K contest entries and artwork submissions - First brand to use Fooji’s Storefront digital displays to boost in-market awareness
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