Best Friends Day

#BreyersBFF
1.25mImpressions
21.6kMentions
1.6kDeliveries

Breyer's teamed up with Fooji to deliver a prize fit for best friends

Objectives

Breyer's wanted to activate on Best Friends Day and announce the launch of their new, healthier ice cream alternatives. Rather than delivering branded swag, the Breyer's wanted to deliver the actual product.

Solution

Leverage the Fooji platform to deliver one of our most difficult products to date: quarts of ice cream. The entire campaign was aligned with Best Friends Day, to drive double the engagement and double the results! Each delivery came in a custom, branded box that was designed in-house at Fooji.

How it Worked

Fans who tweeted #BreyersBFF + 💕 were directed to a microsite where they input their delivery information and also provided some of the information of their BFF. Once we had their information, we routed a driver to pick up product from cold storage facilities in specially designed freezer bags.

Best friends everywhere loved this one-of-a-kind activation, helping Breyer's generate more than 21,000 brand mentions on Twitter, and ultimately trend nationwide.

The fan reactions

Check out fan content from the campaign

@gofooji #BreyersBFF @Breyers Ice cream Mondays! Thanks!! 😍
Thank you @Breyers for bringing some cheer to @Man_Made_Music today. We know your taste (yum!), but have you consid… twitter.com/i/web/status/1…

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