Best Friends Day

#BreyersBFFPlay the video
1.25mImpressions
21.6kMentions
1.6kDeliveries

Creating the ultimate Best Friends Day by sharing some ice cream

Objectives

Breyers wanted to allow fans to sample a new product release, Breyers Delights. To make the experience extra special, they sent around 2 pints of ice cream for fans

Solution

Breyers teamed up with Fooji to create a first-to-market ice cream delivery campaign. It's not easy to deliver frozen products on-demand, but for something as delicious as ice cream, we made it work! Fans recieved their tasty treats in a custom box for Breyers Best Friends Day.

Results

Best friends everywhere loved this one-of-a-kind activation, helping #BreyersBFF drive more than 1.25 million impressions. The activation generated more than 21,000 brand mentions on Twitter, and ultimately trended nationwide. The best part? Not a single melted ice cream delivery!

The fan reactions

Check out fan content from the campaign

@gofooji #BreyersBFF @Breyers Ice cream Mondays! Thanks!! 😍
Thank you @Breyers for bringing some cheer to @Man_Made_Music today. We know your taste (yum!), but have you consid… twitter.com/i/web/status/1…
Key Markets
CPG
Brand Affinity
Buzz
Engagement
Product Sampling

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