Spicing up the holidays

Partners
Blue Diamond Logo
Platforms
Twitter_Logo
Deliveries

1,000

Brand Mentions

21.9K

Blue Diamond Holiday are Nuts Case Study Main Image

Background

During the peak of a busy holiday season, Blue Diamond wanted to help hosts surprise their guests with bold flavors by sending them an intensely cravable recipe. The Blue Diamond team tasked us with helping them execute their idea and taking over the holiday conversation.

Blue Diamond Holiday are Nuts Case Study Interlude Image

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

Our solution

We crafted a multi-day Twitter giveaway during the two Mondays before Thanksgiving and the two before Christmas. We sent winners in New York, Los Angeles, Chicago, and San Francisco a complete meal kit for a Wasabi Soy Edamame Hummus recipe and a coupon for their next Blue Diamond purchase, packaged in a custom branded box. To enter, fans tweeted with #HolidaysAreNuts + #BlueDiamondPromo to receive a link to the giveaway website. The limited prizes sold out each day were delivered within an hour, adding to the real-time conversation on social. This campaign was more complex than our usual custom kit prizing, as it involved a very specific ask from the Blue Diamond team: three recipe options that highlighted a variety of Blue Diamond snacks and showcased bold flavors, outlining ingredients and preparation instructions. Ultimately, Blue Diamond chose a Wasabi Soy Edamame Hummus recipe kit, highlighting the Bold Wasabi & Soy Sauce Almonds. We sourced non-perishable ingredients and prepared the majority of the items at our warehouse, but to ensure freshness, we sourced perishable ingredients like the edamame package in the local markets where we expected deliveries.

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

@lisalovesfree

Thank you @BlueDiamond!! #HolidaysAreNuts I was feeling sad about not seeing my family for Thanksgiving- this box will make the holidays just that much happier!

@DramaSpoiler

Love this wasabi soy edamame hummus kit. Thanks so much! #HolidaysAreNuts #BlueDiamondPromo @BlueDiamond

@EllisShevelle

#HolidaysAreNuts #BlueDiamondPromo @gofooji Thank you Blue Diamond can’t wait to try the nuts! Happy Holidays!

Highlights

- Over half of winners reported trying the product for the first time - 95% reported that they would considering purchasing Blue Diamond Snack Almonds or Nut-Thins crackers - Fulfilled on-demand prizes each holiday weekend

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