Rebooting Goldfish Crackers

Partners
Campbell Soup Company Logo
Spark Foundry Logo
Platforms
Twitter_Logo
Deliveries

1,854

Product Samples

+3.7K

Campbell Gold Fish Reboot Case Study Main Image

Background

The Goldfish cracker is a classic, beloved by kids and adults alike. And you can’t mess with a classic — but you can certainly make it bigger. Goldfish Mega Bites are 50 percent larger than regular Goldfish, packing a bolder, cheesier punch in taste, texture, and size. Leading up to launch, their team turned to us to help drive awareness and trials with a big, delicious giveaway.

Campbell Goldfish Reboot Case Study Interlude Image

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

Our solution

We packed Goldfish Mega Bites Boxes with two bold flavors of the new snack for fans to try: Sharp Cheddar and Jalapeño Cheddar. On launch day, @golfdishsmiles encouraged snackers to tweet #GoldfishMegaBites + #Giveaway to win some cheesy goodness delivered to their doorstep. Fans who tweeted the CTA hashtags received a link to the microsite from the Fooji platform. Winners in New York City, Los Angeles, Chicago, Philadelphia, and San Francisco indulged in cheesy goodness when their kits arrived within two hours of social participation while remaining fans nationwide received theirs in the mail within 7-10 business days.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

@DawgPoundDiva3

Loving these new goldfish mega bites. Yum! #GiftedByGoldFish @GoldfishSmiles

@SeymaShabbir

My son says thank you for the Mega Bites! He thought the package was for him! His exact words "These are perfect!!" @GoldfishSmiles @gofooji

@lauristreasures

Thank you @GoldfishSmiles @gofooji for these delicious #GoldfishMegaBites My nephew claimed them already and is enjoying his snacks as he watches TV.

Highlights

- Delivered new product to 1,854 fans nationwide - Gernated 239K Twitter impressions in six hours - High organic user-generated content featuring product

Let's chat

We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.