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Big moves for the big game

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1,893

Trends

#1 US

Chex mix & Totino's Super Bowl LVI Case Study Main Image

Background

The Super Bowl is one of the few times consumers look forward to watching and engaging with ads. With an average ad spend of $6.5 million per 30-second spot, brands like General Mills are always looking for ways to be the standout of the night. Wanting to cut through the chaos on social, Chex Mix and Totino's tasked us with executing a giveaway that rewarded viewers in real-time.

Chex mix & Totino's Super Bowl LVI Case Study Interlude Image

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

Our solution

We put together a Big Game Snack Pack to give away just in time for kickoff in our top three markets and the teams’ home cities. Entering with hashtags #BigGameGiveaway + #ChexMixPromo or #TotinosPromo, we sent 1,893 lucky winners a co-branded cooler bag with built-in Bluetooth speakers, Chex Mix, Totino's, Coca-Cola, and a branded Coca-Cola koozie. This premium prize helped General Mills incorporate their partnership with Coca-Cola and gave fans everything they needed to enjoy the big game with the best sports snacks around. All Big Game Snack Packs were fulfilled on-demand so fans could enjoy their winnings during the game, garnering instant gratification and organic UGC from winners nationwide.

@DankBudda

I received some bomb @ChexMix, delicious @totinos pizza rolls and some @CocaCola with 2 koozies. Thank you so much and shout out to @gofooji and @doordash for setting up the delivery #biggamegiveaway #Chexmixpromo #totinospromo Yall made my #SuperbowlSunday extra special!

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

@DankBudda

@lizzietalbott

#biggamegiveaway #totinospromo @cocacola @chexmix Thanks so much for the bag and snacks!

@WilliamRocksIt1

It’s official! Game Day is ON! This swag ROCKS! Thank you, thank you, THANK YOU! #biggamegiveaway #chexmixpromo #totinospromo

Highlights

- Organic #1 US trend on Super Bowl Sunday - Generated 11K total tweets - Record demand generated in Cincinnati - Sold out in two hours - Fulfilled cold product on demand in SB team markets

Let's chat

We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.