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Stirring up a sweet surprise for National Dole Whip Day

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700

Followers Gained

+879

Dole National Dole Whip Day Case Study Main Image

Background

The infamous Dole Whip became a staple at Walt Disney parks across the US in the mid-eighties. And today, it remains a beloved classic — so much so that the pineapple soft serve has its own national holiday. On July 21, Dole celebrates National Dole Whip Day. But the brand needed to get the word out, to generate nationwide buzz. So, they turned to us for an epic on-demand giveaway.

Dole National Dole Whip Day Case Study Interlude Image

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

Our solution

We wanted people to try fresh Dole products. Together with the brand, we treated fans to all the ingredients to craft the frosty favorite. But first, we needed to drum up excitement. In the days leading up to the campaign, @DoleSunshine teased the giveaway with reminder tweets and Instagram posts and stories. We helped @DoleSunshine officially kick off the celebration by encouraging fans in New York City, Los Angeles, and Chicago to tweet #DoleWhipDay + #Promo for a chance to score a refreshing treat delivered to their doorstep on-demand. We delivered a DIY Dole Whip kit to 688 Dole Whip connoisseurs and 12 VIPs. The gift included an insulated tote filled with Dole frozen pineapple chunks, Dole pineapple juice, Dole frozen mango chunks, oat milk, a dessert dish, and a spoon. Kits in New York City and Los Angeles arrived within one hour of social participation, while Chicago deliveries were scheduled for the following day.

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

My boys are finally awake from their nap so now we get to enjoy these Dole Whips courtesy of @DoleSunshine . Never got to try these in Disney so it’s like we’re back there all over again lol #MyDoleWhip

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

@j3nniif3rr

Good for this heat 🌞☀️ thank you 🙏 @gofooji @DoleSunshine #DoleWhipDay

@penels_aaron

Thank you #Dole for my #DoleWhip kit. My #dolewhipday creation #MyDoleWhip

@preciousMDub

@DoleSunshine thank you for the DIY Dole Whip creation kit including the bowl & spoon. Here's #MyDoleWhip creation. So yummy & healthy too! @gofooji

@TouhyLilBit

Highlights

- Eventized National Dole Whip Day for fans at home - Excitement and high demand drove all 700 prizes to sell out in one hour - #DoleWhipDay trended #4 in the US - Brought a beloved park treat to life

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