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About

Dashing back to school

Partners

Platforms

Deliveries

5,000

Twitter Engagements

21.2K

DoorDash Back to School Case Study Main Image

Background

After an anything-but-normal school year in 2020, DoorDash wanted to help make Back to School season a little less stressful. We teamed up to give scholars everything they need to succeed in the new school year while driving awareness of popular convenience providers on the DoorDash platform.

DoorDash Back to School Case Study Interlude Image

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

Our solution

We built a promotion encouraging students to engage on Twitter, Instagram, and Facebook for a chance to win back to school essentials. Fans who tweeted #DashToSchool + #Entry, swiped up on the @doordash Instagram story, or clicked the link in their Facebook post were directed to the our microsite to enter their information. Winners in New York, Los Angeles, and Chicago received a custom Welcome Backpack delivered to their doorstep via DoorDash, stocked with everything from school supplies to tasty after school snacks. We made sure to maximize campaign scale by shipping prizes in the mail to students outside of on-demand markets, just in time for the first day of school.

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

@mobilestoves

Thank you @Fooji and @DoorDash #dashtoschool, kids love the backpack and the goodies!

@WinnieL78124377

Finally got my prize last night! Thank you @Fooji and @DoorDash #dashtoschool Thank you @gofoojihelp and @DoorDash_Help Thank you all the help! ❤❤❤❤ Thank you very much!

@MastacheYasmine

Got my #DashToSchool prize pack from @DoorDash today! I absolutely love it 😙

@PhinneyVicki

Thanks so much, @DoorDash for this AMAZING #DashToSchool prize! #DoorDash #BackToSchool #fooji 😍🎒

Highlights

- Generated over 15K fan entries - All 5,000 Welcome BackPacks sold out - Organic #8 US trend in the US

Let's chat

We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.