Social distancing made simple
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Platforms
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45
Featured Articles
AdWeek & Forbes
Background
With social distancing guidelines becoming the new normal, the summer of 2020 proved to be unlike any other. Dos Equis turned to us to give beer drinkers across the country a reminder—a bright green one—to drink at a distance. And what better way to entice fans to social distance than with a six-foot (or seis foot) beer cooler?
Cheers to social distancing and still trying to enjoy a nice summer day 🍻 My amigos over at @dosequis really just made my summer with this Seis-Foot Cooler! Now I can enjoy come cervezas and still remain 6-ft from my friends!
Our solution
Ahead of the campaign, Dos Equis drove beer connoisseurs to the custom landing page to purchase any Dos Equis product for a chance to win the coveted cooler. Fans could also opt-in to receive a reminder email when the campaign went live. The campaign generated a ton of social buzz leading up to activation day through nine influencer partnerships across various platforms and articles on popular sites like AdWeek and Forbes. On launch day, @DosEquis tweeted, encouraging fans 21 and older to visit seisfootcooler.com to upload their Dos Equis receipt. We could verify the purchases using optical character recognition and notify the first 45 fans they won a cooler. As a consolation, fans who didn’t win received a $5 digital code for a discount on their next Dos Equis purchase.
Highlights
- Over 2K fans actively waited on the landing page prior to launch - All 45 seis foot coolers were claimed in one minute and three seconds — the fastest sellout in Fooji history! - Fulfilled custom 6 foot long coolers nationwide
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