Drones drop Silicon Valley slices
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Experiential
Drone Deliveries
Background
Silicon Valley, the popular TV series known for its witty take on the tech world, was set to premiere its fifth season. To celebrate, HBO aimed to bring their fictional pizza startup, “Sliceline,” to life in a way that captivated fans and generated buzz across the country with a one-of-a-kind experiential campaign.
Holy crap, I just got 🍕delivered to my office from #Sliceline 😆😜
Our solution
We partnered with HBO to launch Sliceline and create a social media frenzy while driving awareness for the show. For one exclusive day, fans in Los Angeles, San Francisco, and New York could post #Sliceline along with 🍕on X for a chance to receive a Sliceline-branded pizza. With the support of local pizzerias in key markets, we delivered custom Sliceline pizzas featuring clever Silicon Valley-themed branding. To make it even more thrilling, select lucky winners had their pizzas delivered by drone, adding an unforgettable touch to the experience. This first-to-market experiential delivery captivated audiences — flooding social media with PR coverage and user-generated content as fans shared their unforgettable Silicon Valley experience.
Highlights
- Campaign won three awards through CLIO and the AFF - Gained over 8 different PR articles - Trended worldwide, nationwide, & in 14 different markets on X
Let's chat
We’re excited to hear about your team’s upcoming promotions, gifting, and eCommerce needs.