The Mick

#TheMickPlay the video
4.4mImpressions
9.5kMentions
1kDeliveries

Sometimes all you need after a night of New Year's Eve partying is a hangover kit

Objectives

FOX wanted to generate awareness and buzz around it's latest sitcom with a fun delivery for fans to enjoy while watching the show and recovering from New Year's Eve festivities.

Solution

Fooji helped FOX deliver wine on the first night of the activation and hangover kits to 7 key markets during the second day of the promotion on Twitter. The hangover kits included items like advil, granola bars, sunglasses, and Hoist.

Results

#TheMick reached 4.4 million fans on social media and delivered nearly 1,000 kits in 2 days, encouraging fans to tune-in. Additionally, this activation jgained more than 9,500 mentions of the TV show, helping fans from all across the US learn about the hilarious new comedy.

The fan reactions

Check out fan content from the campaign

Thanks for the free wine @TheMickFOX @gofooji 😍😍😍
@TheMickFOX @gofooji Gracias! You are a life saver! Forgot my tootbrush at home 😉 feliz año nuevo !!!!!
Thanks @TheMickFOX @gofooji for the free boxed wine! #TheMick
Thank you for the hangover kit. Much needed! #TheMick @gofooji @TheMickFOX
Key Markets
Television
Awareness
Buzz
Tune-In
Audience Growth

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