Unleashing smiles for pets and owners alike
Partners
Platforms
Deliveries
450
Campaign Entries
10K Entries
Background
Greenies is on a mission to spread awareness around one of the most overlooked topics of our furry friends — oral health. Recognizing the significance of canine dental care, they teamed up with designer Christian Siriano to launch the Houndstoothless Collection and draw attention to the importance of keeping pets healthy and happy. To increase knowledge on the topic at scale, Greenies tasked Fooji with reaching and rewarding as many fans as possible.
Love this!! My pup loves greenies & I love @csiriano! Perfect collab 👏💚
Our solution
By creating a multi-day sweepstakes for the chance to win pieces from the Houndstooth Collection, we stirred up a fan frenzy. On August 23rd, Greenies invited fans to click a link on Twitter, Instagram, and Facebook to participate. One hundred fifty lucky grand prize winners were selected to win matching dog and pet-parent trench coats featuring missing “teeth” — symbolizing the canine dental crisis. Additionally, three hundred secondary prize winners were awarded with a bag of Original Greenies Dental Treats to protect their beloved pets’ teeth. By blending a social cause with fashion, we created a powerful narrative that resonated with the audience.
Highlights
- Entries were within the top 3% of all Fooji campaigns - One-of-a-kind prizes drove engagement and excitement - A custom landing page that tied the sweepstakes and mission together - Attracted 30K fans to the microsite, driving awareness around the mission
Want to know more?
Discover the benefits of Fan Experience Management.