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Unwrapping holiday magic

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4,177

Sourced Prize Items

18 Markets

Background

The Hallmark Channel’s highly anticipated Countdown to Christmas movie marathon serves as the beginning of the Holiday season for their loyal fanbase. Every year, from October through December, Hallmark airs nothing other than a mix of classics and new releases. To drive even more tune-in, awareness, and buzz around the marathon, Hallmark partnered with us to deliver holiday joy to fans nationwide.

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

Our solution

We fostered excitement, engagement, and awareness around new movie releases through a nine-week social sweepstakes that activated on release days. Each week, alternating markets engaged with @HallmarkChannel by tweeting a movie-specific hashtag and #HallmarkHolidayDrop to enter to win. Prizes were tailored to the released movie and delivered on-demand to ensure they arrived in time to enjoy while tuning in. Doordash codes were digitally given to fans outside key markets to sustain good sentiment and scale the campaign. And to further conversation and buzz, a few lucky winners received their kit by drone or Kiwibot (a delivery robot) – positioning Hallmark Channel as a trendsetter, blending tradition with technology while sparking joy that only the holidays can bring.

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

@BB_USA_CAN

@hallmarkchannel just received my package 😭 obsessed🎄

@GriffithsTyla

@hallmarkchannel this is awesome thank you so much

@ SanteesFinest3

@hallmarkchannel #ChristmasonCherryLane #HallmarkWinner Thanks for my awesome prize! The movie was awesome!

@ danielalopez_g

Thank you so much!!!!!!!!!!! 😊@hallmarkchannel @gofooji

@lilistarlet

@hallmarkchannel #HallmarkHolidayDrop this is the best surprise ever!

@TDROD

I was pleasantly surprised, thank you!!

@Allison_Sexton

Thanks for the #HallmarkHolidayDrop! Can’t wait to #HaulOutTheHolly #HallmarkWinner

Highlights

- Rewarded fans with on-demand prize fulfillment in 18 markets - 4 experiential deliveries via robot and drone - 3 organic nationwide trends on X (fka Twitter) - Delivered different custom kits for nine consecutive weeks

Want to know more?

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