Getting personal with Post Malone

Partners

Platforms

Deliveries

2,892

Markets

17 Worldwide

Background

Post Malone is known for his unique music, distinctive tattoos, and apparently, Crocs. The popular shoe brand often collaborates with the Grammy-nominated artist and was looking to make the newest release unforgettable. So Crocs approached us to help. They wanted to drive conversation around the new unisex line before its official drop on the Crocs website.

Crocs Post Malone Case Study Interlude Image

@kcsizzle

HOLY CRAP!!!!! 🤩 I won a pair of Posty’s new crocs that launch this Tuesday!!! Excited doesn’t even cover it!!!! Thanks so much To @PostMalone @Crocs @gofooji!! Now Posty and I match 🤩 #PostMalone #Crocs #PMGiveaway💖🖤 @rriproarin

Our solution

We got things going by having Post Malone tease the campaign. Before the shoe dropped, he tweeted out his community phone number, encouraging fans to text him. Fans got a response to participate in the giveaway on Twitter. When the campaign went live, Crocs invited fans to tweet #pmgiveaway 💖🖤 and tag @crocs to enter for a surprise. Fans were then sent to a custom microsite where they entered delivery information and their shoe size. Winners had the option of selecting black or pink colorways, both of which came with custom Post Malone jibbitz. Posty fans and Crocs lovers in 17 markets, across seven countries, participated in the campaign ahead of the official brand release. We fulfilled prizes on-demand in key US markets to help Crocs maximize day-of buzz, and mailed shoes across the globe to the US and international markets, including London, Sydney, Tokyo, Paris, and Berlin.

@delaneyjuly

Happy tears on happy tears on happy tears. 🖤 THANK YOU, @PostMalone for the totally unexpected, crazy cool surprise today! Ran home from work at Parkland Hospital to get this amazingness! Cannot even believe it! THANK YOU x1M! (Holland Oates says howdy too!) @Crocs #pmgiveaway

@kcsizzle

@Stacyizzle

Omg! My sister is going to FREAK!!! Thank you so much for everything!!! My sister is a HUGE #PostMalone fan! To be able to make her happy for a moment with this gift during a terrible time will be the highlight of her year. Thank you!

@Siwckc