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Jim Beam MLB Playoffs Case Study Main Image

Background

COVID-19 left baseball fans striking out across the country in 2020. So they brought us the challenge of bringing the in-stadium experience and excitement of the Major League Baseball playoffs to viewers at home.

Jim Beam MLB Playoffs Case Study Interlude Image

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

Our solution

Together, we took the Beam fan family out to the ballgame, treating them to a refreshing Jim Beam highball to mark the 7th inning stretch. Jim Beam encouraged MLB fans in Los Angeles, Chicago, New York, San Francisco, and Philadelphia to like the campaign CTA to join in on a virtual 7th inning stretch sing-a-long. Fans who liked the tweet received an auto-reply with a link to the microsite where they could enter to win a Jim Beam Highball Kit delivered on-demand. Lucky winners raised a glass with their pre-game prize packs, filled with all the ingredients needed to shake up a highball: ginger ale, a lemon, a recipe card, and two highball glasses, plus a branded baseball hat and, of course, peanuts and Cracker Jacks. When the 7th inning rolled around, Jim Beam rallied fans by sending a reminder to tweet the lyrics of Take Me Out to the Ballgame along with #BeamFanFamily, creating a social stadium experience unlike any other.

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

@malphmalph

Thank You @JimBeam & @gofooji for this awesome prize pack!! #BeamFanFamily

@beijingdou

Thanks for the #BeamFanFamily highball kit. Nice one with the peanuts and cracker jack.

@WilliamRocksIt1

@gofooji @JimBeam Well, thank you, thank you, THANK YOU for the tasty treats, cool hat, mixer ingredients, and slammin’ cap! #BeamFanFamily

@DramaSpoiler

Just got all the goodies. Thanks! #BeamFanFamily @JimBeam @gofooji

Highlights

- Facilitated a virtual “Take Me Out to the Ballgame” sing-a-long during the 7th inning stretch - Targeted and rewards fans in markets with top MLB teams - Delivered high-ball cocktail essentials to fans watching the game

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